THE MARFA COACHWHIPS:
A MINOR LEAGUE BASEBALL TEAM
TYPE:Sports Branding
WHAT:Minor League Baseball teams are known for their unique/quirky mascots and brand identity. Marfa, Texas, known similarly for their uniqueness, is a welcoming and diverse city full of art, boutique shops, intriguing lore, and Western desert flare. The Marfa Coachwhips embody this culture and are represented by their a snake native to the climate. Welcome to Marfa: “We’re All Stars Here.”