WHAT:Using the works of TedX speakers on the topic of mindfulness, I created a conference/convention that is all about how to stay grounded in a chaotic world. I was inspired by breathing and meditation techniques that teach you to “center” yourself, which then morphed into the title “Centered.” The goal for the branding of this campaign was to feel airy, spatial, and calming. I used soft gradients throughout to imitate the look of an aura, along with lowercase typography to evoke a sense of peace, warmth, and friendliness.